National Day of the Cowboy

The National Day of the Cowboy is an event that is celebrated around the country, including right here in Amarillo. Local groups join forces to teach, entertain and celebrate the annual National Day of the Cowboy with the public. This year the celebration will take place from 9 a.m. to 4 p.m. on July 26 at the American Quarter Horse Hall of Fame & Museum. This free event will provide entertainment for the whole family.

In addition to the Hall of Fame, local partners include the Amarillo Public Library, country music station 101.9 Blake FM, Panhandle-Plains Historical Museum, Center City, Palo Duro Canyon State Park, and the Amarillo Convention & Visitors Council.  These partners are excited to participate by leading their own activity a midst the fun planned by the Hall of Fame.  Visitors can look forward to these activities and events during the celebration: 

  • Junior Ranch Rodeo by Pokey the Clown at 10 a.m. to noon.  Sign up starts at 9 a.m.
  • Ride an American Quarter Horse between 1-4 p.m..  Sign up starts at 12:30 p.m.
  • Listen to an AQHA Professional Horseman about working with a horse, plus the partnership the duo shares.
  • Listen as employees of the Amarillo Public Library read children stories about the cowboy with readings at 9:30 a.m., 10:30 a.m., 11:30 a.m., 12:30 p.m., 1:30 p.m., 2:30 p.m. and 3:30 p.m.
  • Make a rope like cowboys use starting at 10 a.m.
  • Palo Duro Canyon State Park interpreter will lead a reader theater about Charles Goodnight and Cattle drives.
  • Employees from the Panhandle-Plains Historical Museum will show young visitors how to create their own brand from 1-3 p.m.
  • Hop along Pokey’s barrel train ride from 1:30-3:30 p.m.
  • Take a tour of the Hall of Fame
  • Last chance to explore the War Horses: Bred to Serve exhibit
  • Put together a giant puzzle of the Hall of Fame medallion
  • Make your mark on a Center City stallion statue
  • And many more western activities!

Everyone is welcome to come learn more about American cowboys and their trusty mounts, American Quarter Horses.  Thanks in part to our underwriters Xcel Energy Foundation and John P. Collins, there is no admission fee, and free food and drinks will be provided.  

The National Day of the Cowboy campaign was founded in 2004 to preserve, protect and promote the cowboy and Western heritage. The campaign lobbies for the passage of the national resolution designating the fourth Saturday of every July a permanent celebration on the national calendar. The campaign believes in honoring cowboys and cowgirls for their enduring contribution and their courageous, pioneering American spirit.  For more information on the scope of this day as a national event, go to

Sponsored by

John P. Collins in Memory of Johanna L. Collins   

If you are interested in volunteering for this event or have any questions, please contact the American Quarter Horse Hall of Fame & Museum at (806) 376-5181 or