National Day of the Cowboy

The National Day of the Cowboy is an event that is celebrated around the country, including right here in Amarillo. Local groups join forces to teach, entertain and celebrate the annual National Day of the Cowboy with the public. This year the celebration will take place on July 26 at the American Quarter Horse Hall of Fame & Museum. This free event will provide entertainment for the whole family.

Everyone is welcome to come learn more about American cowboys and their trusty mounts, American Quarter Horses.  There is no admission fee, and free food and drinks will be provided.  

The National Day of the Cowboy campaign was founded in 2004 to preserve, protect and promote the cowboy and Western heritage. The campaign lobbies for the passage of the national resolution designating the fourth Saturday of every July a permanent celebration on the national calendar. The campaign believes in honoring cowboys and cowgirls for their enduring contribution and their courageous, pioneering American spirit.  For more information on the scope of this day as a national event, go to

If you are interested in participating with entertainment or other assistance in this event, please contact the American Quarter Horse Hall of Fame & Museum at (806) 376-5181 or